Instead of talking about books today, I want to give you a bit of an insider’s view into our very special company, CBD/Christianbook.com. Our company started with brothers Steve and Ray Hendrickson. Steve was a theological student at the time, and was appalled at the high cost of his texts. So the two brothers figured out a way to get them for less…and CBD was born.
Once word got around that the brothers were getting the books for less (hence our logo, “Everything Christian For Less”) students and pastors wanted to also take advantage of the savings. From its humble beginnings out of their parents garage (when Ray, who is now President and CEO, was a mere 14 years old), their helpers included their Mom (who still works as the head of our Credit Department to this day. She’s 80 years young!), their Dad (an Assemblies of God Pastor) and several friends. They outgrew the garage and then outgrew their first building, and then their second building, with the same principle always, Christian books, and now other Christian products, for less.
Eventually they bought another piece of land in Peabody, MA, across the street from their old building. This time they have a warehouse that’s four stories high and the size of four football fields. Yes, CBD even outgrew that warehouse and rents other storage facilities around the area. We’re all here, in Peabody, under one roof. There’s now about 500 people who work at CBD, many have worked here with Ray since it started, and most people stay for a very long time.
Why is there such a loyalty when most companies have a constant turnover? Because of the family atmosphere, starting with Ray and Mrs. Hendrickson, to customer service, web, IT, warehouse, HR, Hendrickson Publishing. We don’t have a dress code. It’s not at all unusual to see Ray in shorts and when the Boston Bruins, Patriots, Celtics, Red Sox win a series/ playoffs, we’ll get a half day off or a special delivery of cracker jacks. We have staff appreciation weeks, quarterly luncheons, a special celebration everyday throughout the last week before Christmas.
Our motto within the company is “one boat, one team,” and that’s true, particularly at Christmas! In order to ensure excellent customer service and quick shipping, it’s “all hands on deck.” From top to bottom, we all work in the warehouse or on the phones to serve our customers. This year, our company was recognized as one of the Top one hundred companies, ranking #22 overall and #8 in the mid-size company category in the Boston Globe.
This is just a taste of …the rest of the story.